Colibrium Partners, LLC, the leader in Health Insurance Sales and Service Automation announced today the launch of Tuo Path. Tuo Path extends Tuo 5.0 to the mobile device, providing health plans, employers and their members unmatched wellness management capabilities. Tuo Path integration to the entire Tuo product suite enables health plans to more effectively create, promote, coordinate and monitor care and wellness, ultimately lowering the cost and improving the quality of care.

Tuo Path mobile capabilities include My Vitals, My Sphere and My Rewards. My Vitals provides a goal and activity journal for care management programs, health metrics, fitness activities, and nutrition. My Sphere provides access to providers, pharmacies and other health related places such as gyms and parks. My Rewards provides users access to health plan and employer incentive programs.

Tuo Path is the first application of its kind to enable health plans and employers to completely configure the mobile app and its offerings. With Tuo, health plans and employers can create specialized offerings and sophisticated profile targeting rules. Offerings can include supplemental insurance products, wellness programs, rewards, and discounts. Member segmentation rules manage offers to Path users and can be based on health profiles, wellness and lifestyle surveys, claims and prescription profiles.

Integration with Tuo Dynamics CRM coordinates Marketing, Care Management, Call Center teams with the Tuo Path user. Microsoft Dynamics CRM 2011’s world class CRM capabilities are leveraged to drive Path user adoption, optimized marketing campaigns, improve call center customer service levels and enable cross selling.

“To thrive in today and tomorrow’s marketplace, health insurance companies must more effectively engage their members and provide better service while lowering the cost of care. The Tuo Path mobile app extends our integrated Sales, Service and Wellness Management platform to create a member destination to further engage them via the medium that is their preference, at that moment. Providing these capabilities seamlessly across all channels is the key to member adoption,” said Mark Poling, Principal, Colibrium Partners.

About Colibrium Partners: Colibrium Partners brings the most comprehensive sales, service and care management platform available today. Tuo provides health insurance plans a unified Marketing, Sales, Underwriting, Care Management and Service platform enabling business functions to be unified, working together across traditional, online, social media and mobile channels.

Please visit www.colibriumpartners.com or contact Mark Poling at mpoling@colibriumpartners.com, 678-800-1866 (1TUO) for more information.