Your solution for success in a consumer-centric, rapidly changing, reform-driven world.

Colibrium's Marketplace is a transformational platform providing health plans with the ability to sell and service all health insurance products online, engaging members throughout the customer lifecycle (including bill payment and automated renewals). This best-in-class, highly configurable solution helps you manage, optimize and grow your business, easily expanding product offerings or launching new markets. With Marketplace, your attention can be placed where it belongs — on your customers.


Marketplace provides your health plan with the agility and flexibility required to succeed in today’s market. Seamless visual alignment with your brand ensures the consumer experience is consistent, intuitive and secure.


With one powerful platform that serves all market segments and products, Marketplace creates a world-class retail presence through the entire member journey, while providing you with a comprehensive way to manage your business and a single point of maintenance and integration.


Marketplace works seamlessly with Forward™ CRM Apps—our CRM overlay for Salesforce and Dynamics—instantly transforming them into health plan-specific solutions. As a result, you can execute marketing campaigns targeted at specific consumer profiles and automatically track them as they progress.


When paired with Forward™ CRM Apps, Marketplace is proven to increase acquisition and retention rates by turning valuable member data into consumer behavior intelligence, which all departments can leverage for retention and cross-selling opportunities.

What can Marketplace do for your health plan?

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  • Insulate your consumers and brokers from the complexity of the FFM with Marketplace.

  • Provide all FFM integration out of the box.

  • Address diverse shopping needs with an intuitive, streamlined consumer experience unique to your brand.



  • Support all product, eligibility and participation options.

  • Offer end-to-end capabilities for your brokers, employers and their employees.

  • Automate the renewal process for a rapidly evolving employer landscape.



  • Ensure CMS Compliance

  • MA/MAPD, Med Sup and other ancillaries.

  • Maximize revenue, increase efficiencies and reduce costs

Configurations shaped from experience.

The decades we’ve spent working with health plans have laid the foundation for your success.

Our unique background allows us to anticipate your needs. Marketplace has the most configurable options available out of the box. This enables our team to collaborate with you and configure Marketplace to reflect your plan’s look and feel for a seamless consumer experience.

Equipped to Evolve.

Create additional offerings without any headache.

Add products. Expand distribution. Launch a new market segment.
Marketplace can efficiently change and extend, as your business and member needs do, so that initial and ongoing speed-to-market is maximized—as are your results.

It’s time to take a closer look at Marketplace.

Ready to uncover the Colibrium advantage?

We’re eager to hear more about your health plan’s business needs. Click below and we’ll arrange next steps for a deeper dive of Marketplace.

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Let’s talk.

We’re always excited to answer any questions you might have about Marketplace.

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