Colibrium Partners, LLC, the leader in Health Insurance Sales and Service Automation announced today the launch of Tuo® Version 5.0. Tuo® 5.0 extends capabilities to support reform driven demands including exchange integration, wellness management and member segmentation. New modules include Tuo® Dynamics, Health & Lifestyle Appraiser and Wellness Center and is available on premise, via CRM Online and in a private cloud.

Tuo® Dynamics extends Microsoft Dynamics CRM 2011 to provide health insurance specific capabilities for all market segments. Tuo® Dynamics is integrated with all Tuo® modules as well as ExactTarget, Cosmocom and numerous Membership, Claims and Billing systems. The end-to-end platform provides unmatched customer segmentation and automation capabilities. Extensive preconfigured capabilities and Microsoft Dynamics CRM have enabled the Tuo® Dynamics solution to be deployed in as little as six weeks

Tuo® Health & Lifestyle Appraiser enables health insurance plans to identify care management opportunities and proactively engage their members in wellness activities. Online health questionnaires, health risk surveys and wellness surveys engage members in wellness programs, specialized insurance products and health related products. Members utilize the Tuo® Wellness center to interact with the health plan, track progress towards goals and earn rewards.

“Healthcare reform and market demands require health insurance companies to lower operational costs and the cost of care. Sales automation alone is not enough today. You must understand your members, their preferences, their behaviors and engage them. Tuo® facilitates this by providing an agile, comprehensive platform, engaging customers via traditional channels, social media, mobiles apps and online,” said Mark Poling, Principal, Colibrium Partners.

“Tuo® combines sales and service efficiencies with an integrated set of tools designed to attract, service and retain membership, offering health plans an important product during a time in which it’s critical to gain market share,” said Dennis Schmuland, MD, FAAFP, worldwide managing director, Health Insurance Industry, Microsoft. “Colibrium’s continued innovation and investment in Microsoft Dynamics CRM and other Microsoft technologies is producing industry solutions that cut administrative costs and complexity while improving the customer experience and productivity of sales and service teams.”

About Colibrium Partners: Colibrium Partners brings unmatched experience and the most comprehensive sales and service technology platform available today. Tuo® provides health insurance plans a unified Marketing, Sales, Underwriting, Care Management and Service platform enabling business functions to be unified, working together across traditional, online, social media and mobile channels.

Please visit or contact Mark Poling at, 678-800-1866 (1TUO) for more information.