Colibrium, an HGS company and the industry leader in telesales, member service and retention BPO solutions for health plans, today announced record 400% client growth in 2014 and record breaking open enrolment results for health plans. The company announced conversion rates for clients as high as 68%, growth in ancillary sales and additions to their robust BPO and software solutions for health plans. The company has also expanded geographically to additional multilingual markets to support its health plan clients’ member service and call center initiatives.

One of Colibrium’s key competencies is the ability to drive lower acquisition costs and higher retention rates, with some experiencing acquisition costs decreasing 66% over last year’s open enrollment period.

“Since founding Colibrium a decade ago, our company’s focus has always been on People, Process and Technology. Our company and clients were able to achieve record 2014 results due to our continued focus on providing each client with the best people, proven processes and award winning software and BPO technology,” said Mark Poling, CEO of Colibrium. “By combining our BPO capabilities with our Tuo® online shopping and enrolment platform and enterprise class CRM solution, health plan clients are able to drive acquisition and retention through improved automation, accuracy and efficiency.”

Colibrium’s 2014 milestones and open enrollment achievements include:

  • Record Company Growth: Colibrium experienced 400% new client growth in 2014. Additionally, the company expanded its footprint to provide services from El Paso, Texas, in addition to Atlanta and Seattle.
  • Hinduja Global Solutions (HGS) Acquisition: Colibrium further developed capabilities and capacity as a portfolio company of HGS Colibrium will reach new markets as part of HGS, a leading, global BPO organization with 9,300 employees supporting health payers and providers.
  • FFM and State Exchange Integration: Colibrium has reduced on-exchange enrollments to 5 minutes through our streamlined integration.

To learn more about how our award winning Tuo® software and industry leading BPO offering can help your health plan address their business challenges in today’s market, come hear CEO Mark Poling speak at AHIP Institute in Nashville, TN on June 5th or call us directly at 678-800-1886.

About Colibrium Colibrium delivers Sales, Service and Wellness automation to health plans. Our Business Process Outsourcing and Tuo® software suite are designed to provide health plans with both turn-key and modular solutions. Tuo® brings market segmentation and comprehensive functionality across the entire health insurance enterprise. Colibrium also provides a pre-configured version of Microsoft® Dynamics CRM (Customer Relationship Management) designed specifically for the health insurance industry. For more information, please visit:

About HGS HGS is a leader in optimizing the customer experience and helping our clients to become more competitive. HGS provides a full suite of business process management services from marketing and digital enablement services, consumer interaction services to platform enabling back office business services. By applying analytics and interaction expertise to deliver innovation and thought leadership, HGS increases revenue, improves operating efficiency and helps to retain valuable customers. HGS expertise spans the telecommunications and media, healthcare, insurance, banking, consumer electronics and technology, retail, consumer packaged goods industries, as well as the public sector. HGS operates on a global landscape with 28,000 employees in 60 worldwide locations delivering localized solutions. For the year ended 31st March 2014, HGS had revenues of US $412 million. HGS, part of the multi-billion dollar Hinduja Group, has over four decades of experience working with some of the world’s most recognized brands.

For further information please contact: Hinduja Global SolutionsAndrew Kokes, SVP Global Marketing Ph: +1 888 747 7911 Email: