Colibrium’s first whitepaper in the series provides health plans with actionable advice and insights on CRM for Medicare and Medicaid and is entitled “CRM in Health Insurance: Engagement & Enrollment in Medicaid and Medicare.”

Colibrium, an industry-leading software and business process outsourcing (BPO) provider for health insurance companies, today announced the publishing of the first whitepaper in their series on technology thought leadership for health plans. The whitepaper has been developed by the company in conjunction with Medicare and Medicaid clients utilizing Colibrium’s award winning customer relationship management (CRM) solution.

“This series of whitepapers is designed to share actionable insights on how health plans can leverage technology to improve consumer acquisition, increase member engagement and retention and position themselves for market growth and future success” said Mark Poling, CEO of Colibrium. “We have been in this space for over a decade and are excited to share the innovative ways health plans are leveraging Colibrium’s software and BPO services to thrive in the post-ACA marketplace.”

Additional whitepaper topics in Colibrium’s Thought Leadership Series include “Guidance for Health Plans Choosing a CRM Platform,” “Best Practices for Group to Individual Conversion,” “Best Practices for Member Retention,” and “The Health Plan of the Future – Insurance in 2020.”

Since 2005, Colibrium has been working with large national carriers and regional payers across the country to deliver innovative sales, service and wellness solutions to improve engagement and retention rates while lowering acquisition costs. The company’s latest whitepaper can be found on Colibrium’s website at:

About Colibrium Colibrium is a premier provider of innovative software products for the Health Insurance Industry. We focus on helping health plans leverage software and business process outsourcing (BPO) solutions to acquire, engage and retain members while lowering acquisition costs. Colibrium brings more than a decade of health insurance industry expertise, best practices and experience-based guidance to deliver flexible integrated CRM and online quoting and enrollment solutions that extend your strategy, infrastructure and existing investment. Colibrium is committed to providing clients with unparalleled value-add solutions through a balanced approach to business and technology innovation. We are proud of our 100% reference-able client base and look forward to serving you! Colibrium was founded in January 2005 and is headquartered in Atlanta, GA, with a regional office in Bellevue, WA. For questions or additional information, please contact us at (678) 800-1886.